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Managing Intellectual Property 2020: Sigurjónsson & Thor has been ranked as a highly recommended firm by Managing Intellectual Property 2020 for both IP prosecution and IP contentious. Managing Intellectual Property ranking 2019: Sigurjónsson & Thor has furthermore been ranked as a highly recommended by Managing Intellectual Property for 2019 stating that: “Sigurjónsson & Thor is an IP boutique firm ranked highly for both contentious and prosecution work. Rivals describe the firm’s team as “true specialists in trade mark work”. Founders Valborg Kjartansdóttir and Magnús H Magnússon have gained extensive experience in the Icelandic IP field.” Managing Intellectual Property 2019 Sigurjónsson & Thor is highly recommended for trade mark protection and soft IP disputes. IP stars Valborg Kjartansdóttir and Magnús Haukur Magnússon are key contacts in the firm. The firm acted in a number of Office proceedings including representing MasterCard in a trade mark opposition.
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2024 Legal 500 
Sigurjónsson & Thor ehf. specialises in IP matters, and acts for a prestige client base of multinational corporates on both contentious and non-contentious mandates. The group is notably strong in IP disputes, with significant experience in litigation and arbitration proceedings at all levels. The highly experienced Magnús Haukur Magnússon co-leads the team alongside Supreme Court attorney Magnús Hrafn Magnússon and IP and patent specialist Valborg Kjartansdóttir. Practice head(s): Magnús Haukur Magnússon; Magnús Hrafn Magnússon; Valborg Kjartansdóttir Testimonials‘Sigurjónsson’s practice is a professional yet personal practice.’ ‘They make you feel like you are a special client and the vibe they give is really good.’ ‘Magnús Hrafn Magnússon is straightforward and imaginative. Good lawyer.’ 2023 
‘We have been working with Sigurjónsson & Thor, specifically Valborg Kjartansdóttir, for a while and they handle trade mark related topics in Iceland for us (which includes mainly trade mark filing and also clearance before filing). The communication is very easy, hands-on and fast. We feel that our Icelandic portfolio is in very good hands and know things are done fast and the right way! This law firm and Valborg are highly recommended in this field.’ 2022 Sigurjónsson & Thor ehf. specialises in IP and unfair competition mandates and counts foreign companies including Hyundai, PepsiCo and FIFA on its stellar list of clients. The ‘experienced and knowledgeable’ team provides IP protection services and has demonstrable experience in representing clients before the Patent Office, the Board of Appeal, and the Icelandic courts, as well as handling trade mark matters, copyright issues and enforcement cases. Valborg Kjartansdóttir jointly leads the practice alongside Supreme Court attorney Magnús Hrafn Magnússon, who assists foreign trade mark owners with registration and infringement cases. Patent specialist Magnús Haukur Magnússon is another key contact in the team. Testimonials ‘They are very experienced and knowledgeable. The best thing about them is that they can either do either litigation work or prosecution, and they are equally reliable on both.’ ‘My main contacts are Valborg Kjartansdóttir and Magnús Hrafn Magnússon. They are responsive and very good from a legal point of view.’ ‘A great team to work with. All our trade mark requests are handled quickly and with a hands-on approach. Trade mark clearance and filing topics are mostly the topics we had contact together. An easy to go law firm, absolutely recommendable.’ 2021
Leading individuals Hall of Fame Next Generation Partners At Sigurjónsson & Thor ehf., Valborg Kjartansdóttir leads the team, which demonstrates ‘superior knowledge, dedication and great people skills.’ Dedicated to IP and unfair competition work, the firm provides IP protection services including representing clients before the Patent Office, the Board of Appeal and the national courts. The group acts for a number of foreign clients, and regularly works on copyright enforcement issues and defends clients against breaches of trade mark rights. Supreme Court attorney and patent expert Magnús Haukur Magnússon and Magnús Hrafn Magnússon are also key names to note. ‘Very strong litigation services. Fast and efficient.’ ‘Very quick to respond, excellent business sense.’ ‘Superior knowledge, dedication and great people skills.’ 2020
Leading individuals Hall of Fame Next Generation Partners Led by distinguished European patent attorneys Valborg Kjartansdóttir and Magnús Haukur Magnússon, Sigurjónsson & Thor ehf.’s IP group is frequently instructed in complex, high-value disputes before the Patent and Trademark Office, where it represents major international and domestic clients contesting registrations and seeking to set aside rejection orders. The team is also active in injunction proceedings in the District Court and domain name disputes, and has further specialism in unfair competition law. Magnús Hrafn Magnússon, who is ‘a very skilled and attentive legal adviser’, is also a key name to note for IP litigation, with experience representing foreign and domestic trade mark owners. ‘We have found the team to be very pro-active and commercially minded. They have quick response times and an in-depth knowledge of the Icelandic legal system. They have identified sensible solutions to some unique and challenging issues that we have faced. You never feel the need to send chasers as they will update you when it is correct to do so, without fail providing practical advice.’ ‘The team consists of very skilled lawyers backed up by a strong group of paralegals. They provide excellent advice in both contentious and non-contentious matters.’ ‘Magnús Haukur Magnússon is commercially minded and quick to respond.’ 2019
Next generation lawyer Dealing with all aspects of IP law, including representation before the relevant courts and authorities, boutique IP firm Sigurjónsson & Thor ehf. focuses on trade marks, copyrights and unfair competition. The team, which is ‘resourceful and efficient, with exceptional legal knowledge’, is also recognised for being ‘very good at finding points of focus’ and ‘putting efficient strategies together’. The ‘extremely talented’ Valborg Kjartansdóttir and Magnús Hrafn Magnússon, who head the department together with the highly regarded Magnús Haukur Magnússon, represented Apple in the successful overturn of the refusal by the Patent Office to register the words ‘app store’ on the ground that the phrase does not meet the criteria of distinctiveness. Other high-profile clients include Novartis, Tesla and Mattel. 2018 Leading individuals TMT and IP Next generation lawyer The boutique IP firm Sigurjónsson & Thor ehf. has particular expertise in trade mark, copyright and unfair competition law. It represented the owners of the well-known restaurant chain Sushisamba in the landmark case for interpreting ‘bad faith’ under Icelandic trade mark law. Co-heads of the team Magnús Haukur Magnússon and Valborg Kjartansdóttir are highly regarded. Magnús Hrafn Magnússon is an ‘outstanding lawyer’. Clients include Booking.com, Starbucks and FIFA. 2017 Leading individuals TMT and IP
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